Does your business need a website if you have Instagram?
The short answer
Instagram is excellent for being discovered and showing your work. A website is where people go to check you out and act: see prices, find you on Google, book or buy. You don't control Instagram's reach or rules; you do control your website. Most businesses do best with both.
What Instagram does brilliantly
- Discovery: people find you while scrolling.
- Showing your work in photos, Reels and Stories.
- Conversation through DMs.
What Instagram can't do
- Rank on Google. When someone searches "salon near me" or "website designer for restaurants", they get websites and Maps listings, not Instagram posts.
- Hold detail well. Prices, policies and FAQs get lost in a grid.
- Belong to you. Reach, features and rules can change overnight, and accounts can be restricted.
How they work together
Use Instagram to be discovered, and link to your website from your bio so interested people can see the details and book. Your website, linked to your Google Business Profile, catches the people who search instead of scroll.
Frequently asked questions
Is Instagram enough for a small business?
It's great for discovery, but it can't rank on Google, and you don't control its reach or rules. Most businesses do best with Instagram and a website together.
Why do I need a website if I have Instagram?
So people searching on Google can find you, so you can show prices and details clearly, and so you own your online presence.
Can my website show my Instagram posts?
Yes. A website can display your Instagram feed and link back to your profile.
Where Codemark fits
We build websites that work alongside your Instagram, and run Instagram ads that send people to them.