How much does Google Ads cost in India in 2026?
The short answer
Google Ads clicks in India cost anywhere from about ₹5 to ₹600+ depending on your industry, with most consumer categories at ₹5 to ₹50 a click. There's no minimum spend, but a realistic test budget is around ₹15,000 to ₹25,000 a month, and Google adds 18% GST on top of your ad spend.
What a click costs, by industry
You pay when someone clicks your ad, and the price depends on how many businesses are bidding for the same searches. Typical 2026 ranges in India:
| Industry | Cost per click |
|---|---|
| Travel and hospitality | ₹10–₹60 |
| Ecommerce and D2C | ₹15–₹80 |
| Education | ₹25–₹180 |
| Healthcare | ₹30–₹250 |
| Real estate | ₹40–₹250 |
| SaaS and B2B technology | ₹80–₹400 |
| Finance and lending | ₹100–₹600+ |
The tax most people forget
Advertisers in India pay 18% GST on their ad spend. If you plan ₹20,000 a month for clicks, budget around ₹23,600 in total.
How much should a small business spend?
Google has no minimum budget, but very small budgets don't produce enough clicks to learn what works. A realistic minimum for testing is around ₹15,000 to ₹25,000 a month. Work it out from your numbers: how many enquiries you need, what share of visitors usually enquire, and what a click costs in your industry.
What management costs
If an agency runs your campaigns, that's a separate fee from the ad spend. Boutique agencies managing Google Ads for small businesses typically charge ₹15,000 to ₹60,000 a month. Judge them on cost per enquiry, not on the size of the retainer.
How to pay less per click
Google rewards relevance. Ads that closely match the search, and landing pages that deliver what the ad promised, tend to win better positions for less. Our guide on landing pages and ads explains why.
Frequently asked questions
What is the minimum budget for Google Ads in India?
There is no minimum. In practice, around ₹15,000 to ₹25,000 a month is a realistic budget for testing, enough to gather useful click data.
Is GST charged on Google Ads in India?
Yes. Advertisers in India pay 18% GST on their ad spend, so add it to your budget.
How much does a Google Ads click cost in India?
Most consumer categories cost ₹5 to ₹50 a click, while competitive areas like finance, real estate and B2B software cost far more, up to ₹600 or higher.
Where Codemark fits
We run Google Ads for small businesses with a budget you set, landing pages that match the ads, and a plain monthly report on what was spent and what came back.
Sources
- upGrowth, Google Ads pricing India 2026 (cost per click by industry)
- Mega Digital, How much does Google Ads cost in India (18% GST, no minimum budget)
- Sociolabs, PPC pricing in India 2026 (test budgets and management fees)