How to choose a domain name for your business
The short answer
Choose a domain that's short, easy to say and easy to spell, ideally matching your business name. For a business focused on India, .in is a strong choice; for international reach, .com is still the most recognised. Above all, register it in your own name.
What makes a good domain name
- Easy to say out loud. If you have to spell it on the phone, it's too complicated.
- Short. Fewer characters means fewer typos.
- No hyphens or numbers, which people forget or mistype.
- Matches your business name, so customers can guess it.
- Not confusable with someone else's brand. Search the name first, and check trademarks.
.com, .in or something else?
.in tells visitors and search engines you're focused on India. .com is the most familiar worldwide. Newer extensions can work if the name you want is taken, but people sometimes type .com by habit, so consider registering the .com too if it's affordable.
Register it in your own name
The person listed as the domain's registrant controls it. Register it yourself, or make sure your developer registers it in your name. Our ownership guide explains why this matters and what to do if it's in someone else's.
Frequently asked questions
Should I choose .com or .in for my business?
.in suits businesses focused on India; .com is the most recognised worldwide. Many businesses register both.
Should a domain name have hyphens?
Ideally not. Hyphens are easy to forget and mistype.
Who should register my domain name?
You should, in your own name, or your developer should register it in your name so you control it.
Where Codemark fits
We help clients choose and register domains in their own name before we build, so the address is theirs from day one.